The renaissance of Soviet fashion (as explained by Gregory Emvy)

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The renaissance of Soviet fashion (as explained by Gregory Emvy)
How does fashion and art join in your job?

“For me, they are hold tight. Fashion is a small part of art. Someday I will create a fashion collection because I have something to say about it, and I have a vision of beauty.”

The renaissance of Soviet fashion (as explained by Gregory Emvy)
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“I’ve never been scared of experiments. What I do is mix different styles in one, hip-hop, punk and casual. The biggest brands do this. Like VETEMENTS and their collaborations with Champion, Adidas, Levi’s, Manolo Blahnik, Brioni and so. Why should I be afraid of mixing? Sometimes I don't understand how great clothes from different styles can match, but anyway, I take the risk of trying new looks.”

The renaissance of Soviet fashion (as explained by Gregory Emvy)
If you had to choose an everyday uniform, what would it be?

“Dark blue Zara pants (perfectly fitted), white V neck shirt form YSL and white Maison Margiela sneakers."

The renaissance of Soviet fashion (as explained by Gregory Emvy)
What is your process for picking a look?

“As an artist, first I take a look at the colors. If I’m wearing black pants, then I know that the top part has to balance with the background. I’m also influenced by my mood, and circumstances.”

The renaissance of Soviet fashion (as explained by Gregory Emvy)
How does tattoos influence your personal style?

“These tattoos are part of me. I’ve created their design, drawing some pieces of artist Victor Vasarely. They are a natural part of my body, I don't remember them unless someone asks.”

The renaissance of Soviet fashion (as explained by Gregory Emvy)
Is there a clothing piece or an accessory that has sentimental value for you?

“I really like RosaMaria and Bruno Guidi jewelry and Christian Poell clothing. I know them personally, so anything I buy form them has a special meaning.”

The renaissance of Soviet fashion (as explained by Gregory Emvy)
What is your clothes buying process and where do you usually buy?

“I buy a lot when I’m traveling. Three quarters of my closet is full of clothes that brands have offered me, but then I only choose the ones that represent me better.”

The renaissance of Soviet fashion (as explained by Gregory Emvy)
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“I consider something “ugly” when you don't fell comfortable in it. People must enjoy their clothing. A look should represent their inside world, adding some harmony to the general appearance.”

The renaissance of Soviet fashion (as explained by Gregory Emvy)
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“Fashion Week is what influences my style the most, the trends that I see and the designers I follow. In some way I also fell the influence of the art events that I go to, like the ones of my designer friends.”

If you’ve been keeping up with my Instagram, you can tell that lately I’ve been wearing a lot of clothing with cyrillic letters, including a Gosha Rubchinskiy t-shirt with the quote “Russian Renaissance”. During my trips, I always try to catch what locals are wearing, and some time ago I realized that the coolest boutiques in the world started to sell Russian designer pieces. The news of Demna Gvasalia taking place as Balenciaga’s new creative director about a year and a half ago, were all over the place. So I got really interested about Gregory Emvy’s opinion, a Russian artist that a really young age was sent by his parents to an art school at Nizhy, where he graduated when he was only 16. At the age of 24 he stared to paint as a full time job, and since 2014 he’s been a member of the International Foundation for Arts. Besides being an artist, he has a really special appreciation for fashion.

Why do you think Russian fashion is having a heyday, with its subcultures like punk, skater and the 90’s Soviet nationalism?

“I think that people are just tired of violence and they want to get against that, so that is why they wear this style. If we take an eye on London and Paris Fashion Week, that was the message the designers wanted to express. People want freedom, and that’s why we see so much Nihilistic statements on prints.”

From a Russian point of view, what do Russians think about this international interest for their national fashion?

 The country is so polemic, it will always draw attention. Besides that, young people from the 90’s have grown and are speaking now. These are educated people who speak different languages, travel all around the world, and who know exactly what is their position in this planet. Designers and brands like Sorry I’m Not, Vika Gazinsakaya, Walk of Shame, Artem Krivda make themselves more relevant on an international level because they have a great comprehension of the actual tendencies in and outside the country.”

Who do you think are the principal icons of Russian fashion?

 “I should say Terekhov Fashion House, Ruban Sisters, Ulyana Sergienko, Jenia Malygnia De Pirosmani (this brand can be easily compared to Rick Owens or Boris BIDJAN).”

Are there any clothes that you’ve been looking for for a long time, but haven’t found yet?

 “A black jumpsuit that I actually like.”

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If you want to know more about Gregory Emvy, check the whole interview at the gallery on top, his web page and Instagram.

Pepo Carrillo

Pop culture’s victim.

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